Any foreign company hoping to break into China’s consumer market must have a website that has been translated into Chinese and designed specifically for the Chinese audience. But there’s more to catering to Chinese web users than just translating your material. To be effective in China, it must be tailored to the preferences of Chinese online shoppers and indexed by the best SEO companies in China. 

Here are the top 5 guidelines for creating a website by hiring Best SEO Companies in China –

• Make sure that the design of your website caters to Chinese visitors. 
• Make your site more visible in Chinese search results.
• You should make it mobile-friendly and integrate Chinese social media. 
• Create a website that is user-friendly about content. 

Creating negative space 

As a rule, Western websites are more straightforward in their layout and make liberal use of white space, while Chinese ones can be confusing and disorganized. This is because Chinese websites make efficient use of their bandwidth. It means that now the page will typically be filled with enormous blocks of text and banner ads. 

Organization of Menus and Contents 

In order to streamline the user experience as much as possible, Western websites minimize the number of navigational options available to visitors. There are usually many alternatives for getting around on Chinese websites. 

Most website design and development companies in China typically feature broad subject headings and quick links to the most frequently used subheadings. Links open in new tabs or windows, making it simple to gather additional context or review related materials. 

Websites in both the West and China employ drop-down menus, although the latter is vertical while the former gets a horizontal layout. This means that instead of having content lined up vertically down a page, it will be laid out horizontally. 

Visuals & color schemes 

Whereas Western websites prefer a more muted color palette, Chinese tend toward a more vibrant one. There is a common reliance on animated and Flash-based media. It will attract Chinese users because of the usage of vivid colors and numerous images. 

As an example of a common Chinese web layout: 

• QR code implementation 

The majority of Chinese websites have QR codes prominently displayed. Because of this, we may get closer to completing mobile integration. Quick Response (QR) codes allow consumers to quickly access supplementary data, such as product specifications, coupon codes, and other special offers. 

• Make your site more visible in Chinese search results.

Just as Chinese web design is vastly different from its Western counterpart, so are website design and development companies in China. 

Conclusion Although there are many technical considerations to make before your website is accessible from behind China’s Protected Network, the design and content of your site are as crucial. If you put in the time & effort, Chinese visitors to your website will be more likely to convert and much more likely to trust your brand.